Keywords
music, artists, musical artists, marketing, strategic marketing, promotion,
strategic promotions,consulting, public relations, publicity, special events,
CDs, DVDs, E-CDs,Concerts, Tours, Sponsorship, Pay-per-View, On-line, Offline,
rock, rock 'n'roll, pop, classical, jazz, new age, dance, R&B, Hip Hop, television
music,film music, music videos, product placement, teens, trends, reviews, musicclips,
eclectic, music label, music management, master rights, world, electronica,
global, blues, roots, publishing, music rights, songwriters, singers, bands,
sound, design, performances. TheBCompany, The B Company, Bee, B., B Co. Lava
Records, Warner, AOLTW, Michael Hoppe,Suzanne Doucet, John Balint, Ray, Golana,
Electromagnetic, Pei Pei Chang, VGE, PopStars,KMX, Weekend Players, Troxtel
Design, Only New Age Music, AP Plus Films.
The B Company provides music marketing and consulting services to both musical artists and corporate brands. Beth Ann Lerch, founder and Warner Music Group veteran, strategizes and integrates music marketing campaigns, including Sponsorship, Custom CDs, DVDs, Sweepstakes, Spokespersons, Special Events, Appearances, and more across all music genres. Simply put, we deliver music solutions and creative marketing campaigns for both corporate brands and musical artists. Corporate Brands find that they maximize both efficiency and value by empowering us to spearhead their music-related projects. Artists and Record Labels value our one-stop opportunity to put their artist or property in front of hundreds of potential sponsors and media partners. The B Company marries the two entities via innovative marketing strategies that capture the attention of consumers and turn awareness into profits. Our success is in being sensitive to the demands of both artistic and corporate structures, and being adept at bridging these oft diverse business approaches. Our team is a high-energy, terrifically creative, integral part of the music world and all of its related businesses, with over 30 years of combined experience in the business. Read on to learn more about us, and be sure to sign up for our music trends e-letter at The Buzz. Thank you for visiting us! Now Playing... Music By Pei Pei Chung Created by: Smorgasbord Productions, ColorInAble.com Beth Ann Lerch, President/Founder, The B Company Prior to founding The B Company (Music Solutions that Generate Buzz!) Beth headed up the Strategic Promotions department for Warner Music Group, Inc., where she was responsible for creating corporate partnerships and integrated strategic promotions for the company's Atlantic, Elektra,Lava, Maverick, Warner Bros./Reprise, Warner Nashville, WEA Latina, and Rhino Record labels, as well as, its AOLTW sister companies. During her six years at WMG, Beth gained a reputation for making synergy viable and producing successful integrated marketing campaigns for clients. She was responsible for managing all music aspects of the multi-million dollar alliance with General Motors and for developing corporate relationships with other automotive and Fortune 500 companies including Philips, Mitsubishi, Nestle, and Revlon, among others. In addition, she managed the PopStars! project and created several cross- divisional opportunities that spawned significant promotional benefits for all parties involved, including AOL, The WB!, CNN, Turner Broadcasting, and Time Inc. The B Company Team includes, among others: Suzanne Doucet / New Age & World Music / orange peal records / movie tunes / orange peel / movietunes / oxygen media / nettwerk / network / LPGA / Higher Octave / Maverick Records / kelli richards / grundman / serah / hasse photography / method media / avril lavigne / sarah mclachlan / tori amos / macy gray / the pretenders / harp magazine / kathleen edwards / the be good tanyas / aimee mann / erin mckeown / melonets / kett cosmetics / fiji blend / casauri / amc / ohfromthegirls.com / oh from the girls / ben jelen / minibar / tv desktop / robfather / rob trisler / michael leifer/ Production Design & Art Direction John Raatz & David Langer, The Visioneering Group / Public Relations Chris Fredericks & Brandon Evans, Media-Makers / Sponsorship Kitty Dunning, Don Jagoda Associates / Promotion Evette Vargas, Digital Reign / Design Christian Anthony, Special Ops Media / Guerilla Marketing Ron Mencer, Autonomy TV / Branding & Design Rob Williams, ifirm Inc. / New Media Christopher Horvath, Music & New Media Production Thank you for visiting The B Company! For more information or to place an RFP, feel free to e-mail, write, or call: Beth Ann Lerch President If you'd like to receive our monthly MUSIC TRENDS e-letter, just click here and write "Please get me Totally Buzzed!" in the Subject Line: Music & Martinis with WSM's Roxanne Oldham New & Newsy: Les Nubians' current show is the hottest ticket in town...their new album releasing in late March; watch for Lava's Franky Perez in June…imagine Springsteen with a spicy Cuban-American kick; DJ Colette's sweet face and voice soon to grace a major commercial campaign; New Age master, Steven Halpern, soon releasing much-needed new music to keep us calm in these stressful times; hotties from Maverick's The Deuce Project projected to have film/tv deals in record time! Sponsor Spot: A formerly-upscale hair product line gears up to launch music-centric marketing campaign; a launch of new grooming products seeks to gain broader awareness via a music marketing; The B Company announces multi-media sponsorship opportunities for Reggae Sunsplash's 25th Anniversary in 2004…and new opportunities breaking everyday! Events: Upcoming events include E3, Coachella, Cannes Film Festival, Summer Music Festivals; contact us for access to Special Event Sponsorship and Merchandising Opportunities! [ The BUZZ ] The Total Buzz… If you'd like to receive our monthly MUSIC TRENDS e-letter containing info on new music and sponsorship opportunities, just click here and write "Please get me Totally Buzzed!" in the Subject Line. The B Company works with both major artists and developing artists across every genre; below are a sampling of artists actively seeking strategic alliances with branded partners... MP3 Files The Electromagnetic This emerging LA- based band generates highly- groovable '60s inspired psych-pop synth tunes featuring the stylin' and sexy vocals of lead singer James Ambrose… be the first to check them out! Simple Plan, Authority Zero, Outspoken, Unwritten Law, Franky Perez …these five hot artists from #1 rock music label Lava Records are perfectly positioned to take on strategic marketing partners. Click thru to hear for yourself! Pei Pei Chung Delightfully quirky ambient & techno music by Pei Pei, also a composer for Autonomy, one of the hottest design and production houses in Hollywood. These unique compositions are available for licensing to TV, Film, and commercials. NOW PLAYING John Balint John's instrumental music is alternately relaxing and stimulating! Perfect for TV/Film and Commercial license. New CD "Connected" is an ideal GWP item for both upscale corporations and yoga fans. The Happy Monk mascot is a hit! Doucet & Miraz An innovative duo forging new sound frontiers with "Resonance," their critically-acclaimed ambient/new age CD release. Containing tracks perfect for atmospheric applications in commercial, TV, film, etc… Tajalli A native Mendenaon performer and master of indigenous flutes, drums, percussions and the didgeridoo. Tajalli's forthcoming release "In the Garden of the Goddess" celebrates the beautiful fusion of nature sounds and world music. Contact us for info... Recent & current clients include both agencies and individual artists, as exhibited below... A&R and production of "Glow" a chill music compilation for brand agency, Seismicom (SF, CA) Strategic Marketing Compilation CDs Partnership marketing outreach for John Balint, Instrumental New Age Music We offer a diverse range of consultation and marketing services, including but not limited to: Strategic Partnerships & Alliances Integrated Marketing Campaigns Design & Production Services Tour Sponsorship Spokesperson Deals Event Marketing Retail Cross Promotions Branding Campaigns Custom Products / CDs Product Placement Guerilla Marketing Special Events Public Relations Industry Relations the B Company Q : How can I educate myself to better understand music marketing? A: Read, read, read. One can find hordes of valuable information on the Internet at sites like www.riaa.com, www.artistdirect.co www.pollstar.com, www.narip.com, et cetera. Also sign up for regular industry newsletters and publications such as those from "Hits", "Billboard" or The B Company. Or, take B. to lunch and she'll give you a full reading list. Q: As an artist, how can I find sponsorship? Again, lots of reading, and understanding the goals of the brands with which you want to align yourself. Showing a willingnes s to really work the sponsorship toward reaching those goals goes a long way! Q: What is the timing on planning a music-based marketing campaign? The answer really depends on the elements you'd like to incorporate. I've begun discussing major retail campaigns 1.5 years out, but turned street campaigns around in a day. Experience will teach you the particular timing needed for each element; until then, ask fa r in advance! Q: What are the various elements of music marketing? Our "tool kit" is extensive; we explore all the potential integrations upfront, such as complementing a tour sponsorship with artist appearances at client events, custom CD products, the use of music in ad beds, and fan base e-blasts, among many other things. Q: How do I know I'm getting strong ROI with a music campaign? While music marketing is becoming more measurable all the time, it is still virtually impossible to put a dollar value on the true strength of aligning with an artist. Knowing what appeals to your brand audience, trusting that the artist's team knows their audience, a nd forging a positive win-win partnership is the best approach to getting the most out of your campaign. Q: How can I simplify working with music marketing? When moving into the execution phase of an event or promotion, request a single point person to coordinate the various divisio ns that will be involved delivering on all the promotional elements. A truly integrated promotion can include six or more people on the ar tist's side, and several agency contacts on the brand side…far too many parties for you to wrangle on your own! That's where B comes in! Q: Music is best to reach teens, right? Not necessarily. Music is a universal language and can be effective in every demo and genre, with global reach. It also expe riences trend cycles over time…particularly under utilized in marketing right now are R&B, jazz, new age and world music. Music is a fun, but specialized, industry…seek the assistance of a specialist if you can!